Brand Identity, Website Design & Build, Marketing Email Newsletters, Xero Setup
Let's put some magic back into your business.
In the pursuit of business happiness, I help bring life back to your brand and website. Even your accounting system! From whole business setups to just a bit of sparkle here and there. I'm your business fairy godmother.
Welcome!
Hi, I'm Susie Artz — bringing you smarter business.
With years of experience in both small business and advertising agencies, I bring a unique blend of strategy, design, copywriting, and website development—all in one. You’ll get creative direction and hands-on support from someone who understands both the realities of running a business and the standards of great marketing.
Helping small businesses look smart and get organised.
Big ideas, fresh starts, or a little brand sparkle? I’m in. With creative design, clever strategy, and real-world biz smarts, I help you launch, grow, and show up with confidence. From websites and branding to systems and setups—even accounting—I’ve got you covered.
Think of me as your business bestie with a magic wand. Let’s make things happen!
Find your sparkle.
Maybe your branding feels a little... off. Maybe you’ve spent hours trying to design your website, only for it to look awkward and kinda boring. Or maybe you’ve got a brilliant idea but no clue how to show it off—or what you actually need to get business-ready. Well, good news: I’m just a phone call away. Ready to take you from drab to fab with simple, cost-effective, easy-to-use solutions that actually work. Ready?
Brand Identity
& Logo Design
Brand Strategy
Brand Guidelines
Logo Design
Website Design & Build
Full site or pages
Easy to use & maintain
SEO optimised
Mobile friendly
Xero Business Setup
Xero Certified
Transfer to, or new setup
Full Business Idea Setup
From naming, domain name, logo design, website, marketing collateral, Xero setup
“Smart design should feel easy to the customer and be memorable—that’s the magic. And to make that work, it starts with really getting to know the business and uncovering the story that makes it real.”
- Susie Artz, Smarter Business
Businesses I've helped make smarter.
Why smarter business really matters.
Stand out and connect with customers
Our simple logo design and brand tools will give your business a look and feel that’s uniquely yours.
Why does it matter?
Because having a strong brand identity sticks. It helps your business stand out in a crowded market, makes you more memorable to your customers, and sets the tone for how people see—and trust—you.
Convert visitors to customers
Our website design and makeover will bring your business to life online—with clarity, style, and purpose.
Why does it matter?
Because your website is often your first impression. A well-designed site builds trust, tells your story, and helps customers take action. Whether you're starting fresh or giving your current site a glow-up, your online presence should work for you—not against you.
Streamline your accounting process
Set up smart, streamlined systems in Xero—so your finances run smoothly, and you stay in control.
Why does it matter?
Because good business starts with good numbers. As a certified Xero advisor, I’ll help you set up (or tidy up) your accounting system so it’s easy to use and built to grow with your business. Smart, simple bookkeeping that works.
Need to know more? Take a peek into my business.
Learn some behind the scenes stuff about how I am able to help you in your business, and how I came to provide a service from strategy, design, website builds and Xero. Click on the + below to learn more.
About me.
I’m a creative thinker, a natural problem-solver, and someone who genuinely loves helping people bring their business ideas to life. Whether you're starting from scratch or refreshing what you've already built, I’m here to make the process feel a whole lot easier—and way more exciting.
I’ve worked in both New Zealand and the UK as an advertising manager on some phenomenal brands, and spent a couple of decades running businesses with my husband—so I know firsthand what it takes to get something off the ground… and how to make it thrive.
What I offer is a pretty unique mix: strategy, design, copywriting, and website building—all rolled into one. That means you get creative direction and practical support, from someone who truly gets what running a business is like.
I’m all about keeping things simple, smart, and true to you. No jargon. No pressure. Just good ideas, clear communication, and results you’ll be proud of.
If you’re ready to build a brand or website that feels like you and connects with the people you want to reach—I’d love to help. Let’s make something great together.
Location.
I reside in Whangamata, and am available for face to face meetings if preferred. All of my services can be done via email and phone.
Pricing.
No two brands are the same—and neither are their needs. That’s why I don’t do cookie-cutter pricing.
Let’s have a no-pressure, no-obligation chat about where you’re at and what you need. From there, I’ll give you a good, honest estimate that makes sense for you.
Terms of trade.
To read the nitty-gritty's, please visit our page here.
Let's start with a chat.
Together we'll get your business up and running with solutions that work. My aim is to help save you time and money - and make smart business!
We do everything online which means we can help any business in NZ - it's a very easy process.
