Discover Whangamata
Discover Whangamata wanted to revitalise their identity with a vibrant, cohesive brand and a professional online presence. The existing brand was outdated and lacked vibrancy, and there was no website. The goal was to create a brand and platform that felt modern, welcoming, and reflective of Whangamata’s unique coastal character.
The Result
Brand / Logo:
Designed a fresh, modern logo capturing the spirit of Whangamata.
Developed a consistent visual identity including colour palette, typography, and style guidelines.
Ensured the brand could be applied seamlessly across print, digital, and marketing materials.
Website:
Built a fully responsive, user-friendly website showcasing local attractions, events, and community links.
This was built on Rocketspark's platform to provide the end users a friendly interface to keep the site updated and functional.
Press/Marketing Materials:
Developed press-ready assets aligned with the new branding.
Produced materials for local and regional promotion, helping raise awareness of Whangamata as a tourism destination.
Strengthened overall marketing cohesion across online, print, and media channels.
Collateral:
Designed business cards and branded signage that carried the new identity through every customer touchpoint.
Added Solutions
As part of the rollout, we coordinated a local launch in the Whangamata News and provided a practical guide to support the team in managing their new digital presence — including setting up professional email addresses, domain hosting, and Google Analytics. We also helped align their Facebook and Instagram accounts under the refreshed brand to ensure consistency across all channels.
