What I do
Where smarter business begins.
What makes my service unique is the blend of big-brand strategy with real small business experience — delivering design and systems that are both smart and grounded in reality. It’s this mix that makes truly effective small business branding possible.
Simple solutions for your business.
In my experience, the simpler the better. That's why I develop simple solutions so you can carry on with your business and marketing once the core tools are up and running. Choose from all, or one of the following:
Small Business Branding & Website Services.
Your brand is more than a logo — it’s the story, tone, and visual identity that shape how customers experience your business. We help define and design brands that are both strategic and authentic, tailored to resonate with your audience. Whether you’re starting from scratch or refreshing an existing website, we design sites that not only look great but function beautifully — turning browsers into buyers with smart structure, clean design, and a clear user journey.
Xero Business Setup.
A reliable accounting system is the backbone of any successful business. Tools like Xero make it easier to stay on top of your finances, track performance, and make smarter decisions with confidence. We help set up and streamline systems that save you time, reduce stress, and give you real clarity — so you can focus on growing your business, not chasing receipts.
Get the Full Business Setup.
Starting a business can feel overwhelming — but with the right support, it doesn’t have to be. We guide you from concept to launch, helping shape your brand identity, set up smart systems like Xero for smooth financial management, and design a professional website that connects with your audience. Whether you're starting fresh or refining an existing idea, we make sure every part of your business is aligned, strategic, and ready to grow.
We also cover the nitty gritty.
You have enough on your plate without having to know all the steps required to get operational. Hosting providers, domain names, copy, and so forth.... we have the experience to help guide you.
Content & copywriting
Domain name hosting recommendations and setup
CRM integrations for email marketing
Additional marketing material (if required)
Why connecting business really matters.
Stand out and connect
Our simple logo design and brand tools will give your business a look and feel that’s uniquely yours.
Why does it matter?
Because having a strong brand identity sticks. It helps your business stand out in a crowded market, makes you more memorable to your customers, and sets the tone for how people see—and trust—you.
Convert website visitors to customers
Our website design and makeover will bring your business to life online—with clarity, style, and purpose.
Why does it matter?
Because your website is often your first impression. A well-designed site builds trust, tells your story, and helps customers take action. Whether you're starting fresh or giving your current site a glow-up, your online presence should work for you—not against you.
Streamline your accounting process
Set up smart, streamlined systems in Xero—so your finances run smoothly, and you stay in control.
Why does it matter?
Because good business starts with good numbers. As a certified Xero advisor, I’ll help you set up (or tidy up) your accounting system so it’s easy to use and built to grow with your business. Smart, simple bookkeeping that works.
What's involved?
I make the process of developing your brand and website easy, so you can focus your skills and time on your business.
A brand is an asset to your business, one you need to invest in. The time needed varies depending on project complexity, but planning for 2 weeks to a month is usually suitable.
Getting to know your business
The first step is a chat - done over the phone, online or in-person (if in the area). After I get to know your business needs, I'll send you a proposal.
Finding the essence of your story
Once the proposal is accepted, we'll go through a briefing guideline to collect the information needed to craft your brand and it's brand story.
Shaping the brand
I start by researching and adding important information to bring your business idea to life, then show you your brand's early stages (if required).
Bringing the idea to life
After an initial quick design look, the final step involves turning the brand idea into key business materials like websites or business cards - whatever is outlined in the proposal.
Location
I reside in Whangamata, and am available for face to face meetings if preferred. All of my services can be done via email and phone.
Pricing
No two brands are the same—and neither are their needs. That’s why I don’t do cookie-cutter pricing.
Let’s have a no-pressure, no-obligation chat about where you’re at and what you need. From there, I’ll give you a good, honest estimate that makes sense for you.
Terms of trade
To read the nitty-gritty's, please visit our page here.
